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Link Building as an Essential Strategy

Link building is an essential SEO strategy for ketamine clinics and mental health practitioners looking to improve their visibility in local search results. Websites work on a system of trust, and trust is built with inbound links from other websites to your own, with the aim of boosting your site’s authority and relevance in the eyes of Google. The more links pointing at a website, the more trustworthy Google views that site, and the more highly Google will rank it in search results.

This article will provide key definitions, strategies, and resources to help your ketamine therapy practice reach high search engine rankings.

How Does Google Rank Content? 

Google evaluates content using various criteria, such as keywords, relevance, usefulness, and the number of backlinks. This is how the dominate search engine determines which results to display on the SERPs (Search Engine Results Pages).

Local SEO is important because many people use search engines to find local businesses. If someone is searching for a local business, like a ketamine clinic, as most prospective patients would be, Google also considers your clinic’s location to provide the most relevant results. This is how they generate those local rankings that display nearby businesses. 

According to Google:

• 30% of all mobile searches are related to location.
• 78% of people who search for something nearby on their phones visit the business within a day.
• 28% of searches for something nearby result in a purchase.

If you want your ketamine clinic to appear on the first page of Google, you need high-quality content with the right keywords, and a comprehensive local link strategy including backlinks from other websites to improve your ranking. 

Different Types of Website Links

First, let’s understand the basics. There are three types of links to be aware of when establishing your search engine strategy.

Backlinks – links that come from someone else’s website to yours

Internal links – links that direct the readers to the target page on your own website. Connecting relevant pages within your website can improve your Google rankings.

External links – links that direct the readers from your website to a different website

What Are Local Links?

Local links are done with the intention to show that others with relevance to the local area trust or endorse your business. Local SEO best practices include:

• Correcting NAP (Name, Address, Phone number) information.
• Building a list of relevant citations.
• Creating hyperlocal content (including city or vicinity names).
• Building links from websites in the local area.

Understanding the Role of Keywords in Link Building

Keywords play a critical role in link building as they help search engines understand the context and relevance of the linked content. Integrating the optimal keywords in anchor text and implementing a keyword strategy will have your ketamine practice stand out from most others who neglect this effort.

There are a plethora of free online keyword search tools you can use to identify the best keywords for your practice and location. Some include:

Broad / Popular Keywords

KeywordTool.io: This tool allows you to filter, drill-down, and even expand your keyword results. Moreover, KeywordTool.io will allow you to examine keywords used by competing ketamine therapy clinics. generating a list of keyword ideas based on that site’s content.

Long-Tail Keywords

Long-tail keywords that are more specific than broad topic keywords. For instance, long-tail keywords for “depression” might include “treatment-resistant depression” and “treatment-resistant depression solutions in New York City.” By using long-tail keywords, you might not attract as much traffic compared to other, more common keywords, but you will be drawing in the specific audience you want, and this audience will be much closer to making a purchase.

KW Finder is considered one of the best free local keyword tools for your research, and is excellent for finding long-tail keywords that are easier to rank for than higher volume but more competitive seed keywords.

Soovle is another free research tool that uses the auto-suggestion feature to find new keyword opportunities from multiple search engines and sites, including Google, YouTube, Bing, Yahoo, Amazon, Wikipedia, and more. Use it with local keywords to see how you can optimize your ketamine clinic’s website for local searches across multiple local search platforms.

 

a more specialized tool for keyword research. Identifying the Most Relevant Keywords for Ketamine Practices

Keywords play a critical role in local link building as they help search engines understand the context and relevance of the linked content to your ketamine clinic website. When thinking in terms of keywords, it’s important to base them not so much on what your clinic does, but what a typical, prospective mental health patient might be searching for on Google. So, not necessarily a search for the solution (ketamine therapy) at all times, but the symptom the searcher is researching, as well. 

Keywords for mental health and ketamine therapy providers include, but are not limited to:

1. Depression
2. Anxiety
3. PTSD
4. Bipolar disorder
5. Schizophrenia
6. Treatment-resistant
7. Therapy
8. Psychedelic assisted therapy
9. Ketamine clinics
10. Mood disorders
11. Trauma
12. Chronic pain
13. Addiction
14. Wellness
15. Mental health

Best Practices for Ketamine Clinic Local Link Building

Local SEO link building can involve obtaining links from local business associations, local news websites, local directories, and other relevant sources. It is also important to ensure that the business’s name, address, and phone number (NAP) are consistent across all of these local listings, as this can further improve their local search visibility.

Consider the following factors when determining the quality of link prospects:

• Does the site get much organic traffic?
• Is this website topically-relevant to yours?
• Are its inbound links from high-caliber, high authority sites? 
• Are they consistently producing quality, long-form content?

What Strategies and Tools Can I Use in Finding Local Link Building Opportunities?

There are several tools that can assist in finding local link building opportunities such as link prospecting tools, local citation finders, and backlink analysis tools. These resources can help identify potential websites to earn local backlinks from.

Using the free tool Ubersuggest, you can find out exactly where your competitors links are coming from, and how to use this information to your advantage.